Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Acrobat

HTML and CSS Coding

Vinyl Installation Experience

Book-binding Experience

For me, a successful design process looks like diving directly into the ideation, then stepping back to refine my work through my own revisions and collaborative critique. This typically looks like client communication, researching and gathering assets, making a large amount of thumbnail sketches, and brainstorming the first ideas that come to me.

This leaves me with a lot of content to work with, and motivates me to push further into a creative project. Often, I find myself struggling to come up with initial concepts, but once I latch onto an idea I feel confident with, my creativity flourishes and I feel inspired to create. This is where my best work takes place, and I find myself “in flow”. I end up making a lot of good work, but not all of it is necessary for a client's end goal.

It is peer-review and collaboration that pushes me to hone down my designs to what is really necessary for the end goal of a project. Although it hurts to eliminate creative elements I have put work into, refining my work in this manner always heightens the final product and leaves me with a completed work that I feel satisfied and confident with and that will meet a client's goals.