NIGHTMARE ENERGY

Nightmare Energy is a conceptual energy drink brand developed to explore bold visual identity and cohesive brand systems. This project focused on creating a clear brand guideline framework that establishes tone, personality, and consistency across all visual touchpoints.

The branding includes logo development, typography selection, and a defined color palette designed to convey intensity, energy, and attitude. Packaging design ideation was explored to demonstrate how the brand system translates onto physical products, with an emphasis on shelf presence, legibility, and visual impact.